Jessica McWhirt – Medium

Jessica McWhirt

Jessica McWhirt

Unleashing the Spirit of Adventure: Inspiring Women Guides You Need to Know

March is Women’s History Month and we’ve got a lot to celebrate. We reached out to our clients to send us their amazing stories answering…

31 min readMar 14, 2024

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Unleashing the Spirit of Adventure: Inspiring Women Guides You Need to Know

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Jessica McWhirt

How To Create The Best Damn Automated Booking Confirmation Communication System

You’re probably reading this because you have an automated booking confirmation process, right? You take trip reservations over the phone…

9 min readFeb 23, 2024

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How To Create The Best Damn Automated Booking Confirmation Communication System

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Jessica McWhirt

How To Respond To Negative Reviews About Your Guided Tours

“Moral of the story is, avoid this company at all costs unless you don’t mind being talked to like a piece of sh**.” Yes, this is what…

5 min readMar 24, 2023

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How To Respond To Negative Reviews About Your Guided Tours

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Jessica McWhirt

3 Things Tour Operators Can Learn From Airbnb’s Service Fees

Airbnb service fees can be astronomical, but travelers continue to pay them. Learn why and what you can learn for your own fees.

8 min readAug 10, 2022

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3 Things Tour Operators Can Learn From Airbnb’s Service Fees

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Jessica McWhirt

So You Want To Become A Climbing Guide…

Becoming a Climbing Guide sounds like the perfect job, right? Having the chance to climb routes all over the country, or heck, even all…

14 min readFeb 24, 2022

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So You Want To Become A Climbing Guide…

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Jessica McWhirt

What You Won’t Get Backcountry Skiing Solo

There’s an attitude with the backcountry skiing crowd that hiring a backcountry ski guide is for newbies, but it’s not.

5 min readOct 6, 2021

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What You Won’t Get Backcountry Skiing Solo

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Jessica McWhirt

Outdoor Industry News We’ve Been Reading This Month

Here are 10 articles piquing our interest over the past month covering the National Park Service nominee to tech transforming the outdoors.

8 min readSep 24, 2021

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Outdoor Industry News We’ve Been Reading This Month

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Jessica McWhirt

What Is The Most Valuable Lesson You’ve Learned On An Adventure?

We don’t really know ourselves until we’ve adventured outdoors. Here are life lessons learned from outdoor adventure bloggers.

7 min readJun 2, 2021

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What Is The Most Valuable Lesson You’ve Learned On An Adventure?

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Jessica McWhirt

Affiliate Marketing And Adventure Tours — Here’s How The Two Work Together

For outdoor adventure guides who want to generate more bookings and compete locally, your answer may be affiliate marketing.

7 min readMay 26, 2021

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Affiliate Marketing And Adventure Tours — Here’s How The Two Work Together

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Jessica McWhirt

Email Marketing For Adventure Guides In 5 Easy Steps

Email marketing, especially for the travel industry, is still the best marketing tool and reigns supreme over social media and SEO. If…

10 min readMay 20, 2021

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Email Marketing For Adventure Guides In 5 Easy Steps

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Jessica McWhirt

Jessica McWhirt

Digital Marketing Specialist for exploreorigin.com - ask me about our online booking and scheduling software made specifically for and alongside outdoor guides.

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